Hebei News Network, November 19 (Reporter Wei Yu) "Yiheyuan sweet vinegar sauce, the original price is 15.9 yuan, now it is only 9.9 yuan..." "Dear friends, look at this hardwood carved furniture..." "This is The safe from Wuyi, place an order now..." Today, the Hebei Station media interview team of the "Decision 2020" network theme event came to the Public Service Center of E-commerce in Wuyi County, Hebei, and live broadcasts with goods are being carried out here. .

Live delivery. Photo by Wei Yu

A few years ago, in order to promote the development of the e-commerce industry, Wuyi County specially integrated 6000 square meters of office buildings, established Wuyi County e-commerce public service center and e-commerce entrepreneurial incubation base to provide policies for rural e-commerce start-ups and poor people Support, free public service facilities and training services. College student Lu Shaojun is the first batch of e-commerce creators to come out of here.

At that time, Lu Shaojun saw that the mille-sole cloth shoes and tiger-toed shoes made by left-behind women in poor villages were very distinctive, and he had the idea of ​​selling them through e-commerce. Because of lack of experience at the beginning of his business, Lu Shaojun tasted the bitterness of being unable to sell a single product for a few days. Thanks to Wuyi County's support for rural e-commerce, after professional training, he opened his own live broadcast room in the e-commerce public service center to try to live broadcast goods.

E-commerce training meeting. Photo by Wei Yu

After entering the e-commerce incubation center, in just three years, his "Matang Cloth Shoes" online store has three online celebrity brands and opened two poverty alleviation workshops. The sales range extends from cloth shoes to clothing, and expanded to specialty agricultural products. . "Last year, we organized live broadcasts for an average of 2.5 hours a day, and accumulated sales of 250,000 catties of millet, 600,000 catties of fresh peppers, and 230,000 barrels of vinegar. Sales of products such as fresh goose eggs and roast duck eggs are also very impressive." Lu Shaojun said.

"The e-commerce public service center has helped me a lot. Policy support, free services and training have helped the company continue to grow and grow. Sales have increased from the initial 1 million yuan to more than 10 million yuan, and it has driven more than 120 people to engage in manual work. Fabric shoe processing." Lu Shaojun said.

Live delivery. Photo by Wei Yu

There are many online shops like "Matang Cloth Shoes" in Wuyi County. At present, the county has built 524 rural e-commerce service outlets and opened 3,252 online shops of various types. The number of employees has increased from more than 800 in 2016. There are more than 9,000 people to date. By the end of 2019, the county's e-commerce transaction volume exceeded 5.9 billion yuan, of which poverty alleviation products were 1.26 billion yuan, which led to stable employment of more than 2,000 poor and anti-poverty households, and ranked among the best in the national e-commerce poverty alleviation work for four consecutive years.

In order to further expand online sales channels, Wuyi County has cooperated with e-commerce companies such as JD.com, Tmall, and China Poverty Alleviation Network to build more than 100 Wuyi "featured pavilions" and "brand stores", integrating poverty alleviation products across the county into the platform line On sale. At the same time, following the new trend of "e-commerce + live broadcasting", it has innovatively built a live broadcast platform, built a high-standard physical live broadcast room, vigorously promoted county-level poverty alleviation products, and set up an "online exhibition" for poverty alleviation products.

It is understood that Wuyi has taken the lead in the province to achieve full coverage of rural e-commerce, and successfully competed for the national e-commerce to enter rural comprehensive demonstration counties, e-commerce poverty alleviation "double hundred" demonstration counties, through the help of the Internet, now Wuyi red pear single fruit can be sold To 60-80 yuan, each Jingdong running chicken can be sold for 128-188 yuan, and the sesame sauce watermelon can be sold for 98 yuan, and more and more poor people have realized the change from "basket sales" to "hot online sales."

(Source: Hebei News Network)