SATV, Kathmandu, Mar. 27 - A bra is rarely discussed as a serious design problem. It is usually treated as a private purchase, an afterthought hidden beneath clothing. Yet, for millions of women, the wrong undergarment shapes how a day unfolds. Discomfort, visible straps, or ill-fitting cups can turn into constant distractions that quietly chip away at focus and confidence.

This everyday problem is precisely where Monoshita Ayruani chose to work.

Ayruani is the founder of SHAPE, a Bangladeshi lingerie brand that focuses on bras designed for comfort, functionality, and body inclusivity.

“When I started Shape, the vision was very clear and very simple,” she explains. “I wanted to make women more comfortable in their bodies.”