Bhutanese tourism service providers showcased ‘what’s new’ in Bhutan after reopening to tourism at the three-day South Asia’s Travel and Tourism Exchange (SATTE) 2023 in Delhi which ends today.

Representatives from Bhutan’s Department of Tourism (DoT) and 16 tourism service providers raised awareness of the new national brand ‘Believe’; a campaign that inspires a new vision of the future to its citizens.  “Believe” is reflective of Bhutan’s character and landscapes, history, and ambitions, which are bold, vivid, richly storied, and utterly distinctive.

Bhutan Airlines extended special promotional fares during the show, as well as offering a lucky draw prize for those who visited the DoT stand, to win one of three return economy flights from Delhi, Kolkata, or Guwahati to Paro.

Bhutan Airlines also offered a 15 percent discount on any flights booked during the show, as well as a 25 percent discount for group bookings of 10 people or more. The discounts are only applicable to flights to Indian cities only.

SATTE is Asia’s leading tourism exhibition that offers a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism, and hospitality industry.

DoT’s Chief Marketing Officer Carissa Nimah said that Bhutan is already an incredibly alluring destination, yet it has so many layers to be revealed and shared.

“There is so much going on in Bhutan at the moment – new itineraries, new experiences, and new opportunities to connect with what is real and authentic in travel,” she said.

A press release from the department stated that Bhutan is an all-year-round destination where every season has something to offer to everyone, from hiking through the pristine nature, sightseeing tours, helicopter tours, adventure, fresh harvests, stunning textiles, festivals, and hot stone baths.